The best thing about Dynamic Cultures is they are fertile. They procreate, and the children of great cultures are: employee engagement, trust, innovation, creativity, customer and employee loyalty, extraordinary teamwork, fun, entrepreneurialism, adaptability, and so much more. Culture—not strategy, technology, finance, industry knowledge, or marketing—is the ultimate competitive advantage of our age. It will be the organizations with the best cultures that will dominate their competition in the twenty-first century.
Matthew Kelly
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