Success at almost anything rests upon this single principle: Do the basics, do them well, and do them every day, especially when you don’t feel like doing them. It doesn’t matter if it is football or any other sport, personal finances, physical fitness, marriage, parenting, military operations, small business, big business, or creating a dynamic organizational culture. This is one of the reasons most people don’t become phenomenally successful. They lack the persistence to do the same things over and over, to focus on the smallest improvements in the most mundane parts of whatever it is they are doing. Success at almost anything is usually the result of being the very best at four or five things. Matthew Kelly
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